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Wednesday, 13 April 2016

These 40 Clever and Creative Bus Stop Advertisements






Bus shelters are a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.[1] Moreover, some areas
In addition to this, they are always on as they work for you 24 hours a day, 7 days a week. Bus shelter advertising also offers great visibility – drivers, pedestrians and bus riders all see your ads. Moreover, a lot of people are going to see it more than once, because people usually pass the same location

  Real Hip Hop: Black Power



“Black music all the way.” Cannes Lions Outdoor finalist. (Advertising Agency: Dentsu, São Paulo, Brazil)

Wonderbra: I Broke the Glass


Advertising Agency: Publicis Frankfurt, Germany

Guarana Antarctica: Net


Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup (Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues)

  Christopher & Dana Reeve Foundation: Wheelchair


Advertising Agency: BBDO New York, USA

  IKEA: Bus Stop


Advertising Agency: unknown

  Apple Macbook Air: Swing


Credits: Bruno Taylor

  Treasury Casino: Let The Good Times Roll

7563 dice were painstakingly set into the face of Treasury Casino’s bus shelter sign. (Advertising Agency: Treasury Casino)

  Victoria Bug Zoo


This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. (Advertising Agency: Rethink, Vancouver, Canada)

  Osram – Energy Saving Light Bulbs


“Only use electricity when you need it.” (Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa)

  Alfa Romeo Helps Other People Sell Their Cars


Within days the poster sites were completely full. (Advertising Agency: Duval Guillaume, Antwerp, Belgium)

Coca-Cola: New Grip Bottle


Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (Advertising Agency: Marcel, Paris, France)

  Livegreen Toronto: Switch


“Hello, have you heard about livegreentoronto.ca?” (Advertising Agency: Agency59, Toronto, Canada)

  Etv: Football World Cup

Bus stop ad promoting local TV channel live coverage of world cup 2006. (Advertising Agency: unknown)

3M Security Glass


Break it and you can take $3 million in cash! The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass. (Advertising Agency: unknown)

  Rubbish Since Monday


Advertising Agency: Colenso BBDO, Auckland

Star Wars: Lightsabers


Advertising Agency: enVision, Aarhus, Denmark

  Quiksilver: Ramp


A real skateboard ramp was mounted on the side of a typical danish bus shed providing pass time activities for the waiting passengers. (Agency: Saatchi & Saatchi, Copenhagen, Denmark)

Ecko Clothing: Bluetooth Graffiti


People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. (Advertising School: Design Factory International, Hamburg, Germany)

  Caribou Coffee: Oven Bus Stop

“To help Caribou Coffee launch its hot and fresh Daybreaker breakfast sandwiches, we decided to heat things up a bit. To do this, we created ovens out of transit shelters, complete with real heaters and working clocks. This not only allowed us to showcase Caribou’s new “Hot ‘n Wholesome” menu items, it also benefited Minnesotans during their frigid winter commutes.” (Advertising Agency: 

  Poster That Responds To People Looking At It


“It happens when nobody is watching” (Advertising Agency: Jung von Matt, Hamburg, Germany)

  The Dignity Project




The Salvation Army in Canada has created a series of bus stop ads featuring homeless people reaching out for necessities as part of The Dignity Project, which is attempting to restore hope and dignity for the less

  March Against the Terrorist Organization FARC



“February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.” (Advertising Agency: Sancho BBDO, Colombia)

  Science Alberta: Invisibility

“Is invisibility possible? Invent your future with a career in science.” (Advertising Agency: MacLaren McCann, Calgary, Canada)

  San Francisco Zoo: Critter Quest

Advertising Agency: BBDO West

  Fisch Franke: Filled with Water and Real Fish


Advertising Agency: Publicis, Frankfurt, Germany

  Le Lait: Milk Carton


Advertising Agency: Nolin BBDO, Canada

  Fiji Travel – Throw Away Your Clothes


Advertising Agency: TBWAOSLO, Oslo, Norway

Je*s Jeans – No Need to Bend Anymore



Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

  Fitness First: Bus Stop




A health club chain called Fitness First, have actually converted a bus stop bench into a scale that displays the weight of people sitting on it. (Advertising Agency: N=5, Amsterdam, The Netherlands)

  Movie up: Balloons



Advertising Agency: unknown

  Free Coffee From April 20th till May 3rd


Advertising Agency: Cossette West, Canada

  Asian Weeks till 24th August



  McDonald’s: Night

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